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Ideal Standard

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Ideal Standard Highlights, Promotions and Releases

At Ideal Standard, you will find everything you need for a bathroom. Among other things, the manufacturer offers washbasins, bathtubs, furniture such as tall units, fittings for washbasins and bathtubs, shower systems, mirrors and accessories such as towel bars. Kitchen taps are also part of the range. To give you a good overview of the Ideal Standard product range, we present you on this page the manufacturer's highlights and new products. Also, we regularly update the site with special offers that will help you save money. Visit this site often to make sure you don't miss anything!

If you wish to learn more about Ideal Standard click here.


For Ideal Standard, the bathroom is a whole and so their challenge is to produce bathrooms with the best qualities, perfect down to details. Because of this, the manufacturer offers products from all areas of the bathroom:

Wash Basins


Bathroom Furniture like Tall Units, Vanity Units and Shelves

Taps for Waschtischarmaturen and Bathtub, as well as some included in Shower Systems

Accessories like Toilet Roll Holders, Towel Bars and Cosmetic Mirrors


Discover the Ideal Standard product selection

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Ideal Standard was founded over 100 years ago as a subsidiary company of “American Radiator Corporation New York” to produce radiators and cast boilers. By fusion with “Standard Sanitary Corporation” in 1929, the company found its way into sanitary industry, in which it is successful till today.

This success is based on ongoing technical new-and further development, like the invention of single lever.


Each plumbing company has developed its own unique coatings and technologies that make up the quality of the products and differentiate them from other manufacturers. Ideal Standard also uses its own techniques and innovations.


Ideal Standard Ideal Plus

Ideal Standard Ideal Plus

Ideal Plus: The Ideal Standard ceramic products are made of crystal porcelain and provided with Ideal Plus glaze. This simply beads off water and dirt, thus ensuring easy cleaning and longevity of the products. During the development of the coating Ideal Standard worked together with the technology partner 3M and the coating bears the quality seal of TÜV Rheinland, Berlin / Brandenburg. Learn more about the coating on our Ideal Plus overview page.


Ideal Standard m-tech

Ideal Standard m-tech

m-tech®: Thanks to the special membrane technology for thermostatic valves, they remain flexible for a long time and the fitting retains its function. Unlike traditional O-rings, the technology prevents calcification inside the valve.


Ideal Standard ClickKartusche

Ideal Standard ClickKartusche

Click-Kartusche: Faucets with the Click cartridge have a resistance when the valve is halfway up. Only when this is overcome, more water is consumed. This reduces water consumption by up to 50%. In addition, the temperature is infinitely variable thanks to the wide swivel range and thus easily adjustable.


Ideal Standard AquaBlade

Ideal Standard AquaBlade

AquaBlade®: The rimless toilet with the AquaBlade technology convinces with an optimal rinsing solution despite low water consumption. The smooth surface also supports easy cleaning. Another advantage is the low spray behavior during flushing and the noise reduction: AquaBlade rinses 25% quieter than conventional toilets.


AntiKalk: The rubberized nozzles of the showers can be easily cleaned with a finger and lime can be simply rubbed off. This has a long life to the advantage.

Ideal Standard Cool Body

Ideal Standard Cool Body

CoolBody: The waterways are decoupled from the surface, which makes them not hot and no one can burn their skin on it.

Ideal Standard Easy Fix und Top Fix

Ideal Standard Easy Fix und Top Fix

EASY FIX and TOP FIX: The fittings can be installed quickly and easily and the risk of leakage is minimized. The TOP FIX fastening allows the fitting to be fastened conveniently from above. The EASY FIX faucets have only one stud, with which they are fixed, and can be easily adjusted with a centering seal. This allows the valve to be centered quickly and easily on the tap hole.


Ideal Standard IdealPure

Ideal Standard IdealPure

IdealPure: Thanks to the IdealPure technology, the tap water never comes into contact with the faucet body. This will always give you pure water for cooking, rinsing and drinking that can not absorb heavy metals like lead and nickel from the faucet.

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